Lets Get Launched
Franchise Edition
Launch Your Franchise Sales Campaign Online with Confidence and Success!
You're a franchisor that wants to boost your franchise sales but doesn't know how...
You have a brilliant franchise, but want to boost your numbers by switching from always on sale to online launch campaign.
You’ve put in the work to grow your audience and become visible.
That means you are now ready to launch – and there is no reason why this process shouldn’t be enjoyable.
By launching we simply mean a series of planned activities designed to introduce your new product or service to the market.
It aims to generate awareness, interest, and ultimately, sales.
The standard conversion rate is around 1-2% so, if you have a list or a group of 500 people, you can expect around 3-5 of them to sign up.
But by following the processes created by the people behind the most successful online launches the UK has ever seen,
Let’s Get Launched will provide you with every opportunity to exceed these average industry stats by far.
There are lots of different ways to launch online, and Let’s Get Launched Franchise Edition covers them all, but they all share a common goal.
Fundamentally, all you are doing is warming up your audience so they’re ready to press the “sign me up button.”
But to get them there, they have to like you. They have to feel like you are the best placed person to help them to achieve what they need.
And your franchise needs to be very clearly introduced into their minds as the best way to get them to where they want to be, even if they don’t currently have a very clear idea of where they want to be.
You are making sure they know their destination and then you are programming their sat nav.
There is a well known phrase in the world of sales which is:
Know/Like/Trust.
The way to get your audience to do this is by having a series of events leading up to the sell in the launch. If you don’t plan, prepare and present a well thought out launch, you are self sabotaging your chance of maximising the potential of the product you have put your blood, sweat and tears into creating.
Your launch plan sets the foundation for a successful market entry and long-term success.
It ensures that all necessary preparations are completed before the product goes live and by focussing on these elements in advance, you minimise the risk of encountering technical issues, customer complaints, or other setbacks that could harm your product’s reputation and sales.
It enables you to effectively generate buzz and build anticipation among your target audience by using the techniques we will teach you.
It maximises your franchise's visibility, enhances customer experience, and sets the stage for sustained growth and profitability.
If you overlook these crucial priorities for your launch you will not generate the revenue that the work you put into creating your franchise deserves.
In Let’s Get Launched Franchise Edition, we’ll take you through everything you need to know to launch your franchise sales campaign in a way that will create interest, maximise engagement and ultimately give you the best possible chance of an impressive conversion rate.
We’ll take you through warming up your audience and building your launch plan before we show you exactly how to create and deliver a showstopping launch.
Module 1 – Introduction to Launching
The fundamentals of online launching
The differences between live and evergreen launches
The key components of a successful launch strategy
Module 2 – Different Launch Strategies
Explore various launch strategies such as challenges, summits, and festivals.
Choose and execute the most effective launch strategy for your business.
Module 3 – Launching with Webinars and Masterclasses
The art of using webinars and masterclasses to engage your audience, provide value, and effectively pitch your online course
Module 4 – Email Marketing for Launches
The power of email marketing in online launches, from building and nurturing your email list to crafting effective email sequences that drive engagement and conversions.
Module 5 – Selling Strategies, Bonuses and Creating Urgency
Selling techniques to convert prospects into paying customers, including adding value through bonuses, creating urgency, and overcoming objections effectively.
Module 6 – Creating a Launch Plan
A comprehensive launch plan that includes setting goals, creating a detailed timeline, and preparing for contingencies to ensure a smooth and successful course launch.
Let’s recap what you’ll learn :
You’ll understand the fundamentals of online launching, including the differences between live and evergreen launches, and the key components of a successful launch strategy, and how this applies to your franchise business.
You’ll explore various launch strategies such as challenges, summits, and festivals, and learn how to choose and execute the most effective launch strategy for your franchise.
You’ll master the art of using webinars and masterclasses to engage your audience, provide value, and effectively pitch your online course.
You’ll discover the power of email marketing in course launches, from building and nurturing your email list to crafting effective email sequences that drive engagement and conversions.
You’ll learn selling techniques to convert prospects into new franchisees, including adding value through bonuses, creating urgency, and overcoming objections effectively.
You’ll develop a comprehensive launch plan to include setting goals, creating a detailed timeline, and preparing for contingencies to ensure a smooth & successful franchise launch.
The importance of nailing your launch strategy and the launch process itself cannot be overemphasised.
If you do not create the buzz, spread the word and create excitement and engagement around your franchise, you will never maximise the potential that sits within the offer that you have created - imagine how disappointing that would feel!
Let’s Get Launched Franchise Edition solves all these issues and more!
Join the intensive course live online over 2 days:
Thurs 22nd May & Fri 23rd May
10am - 2pm
Meet Stacey...
Stacey is a Franchise Strategist and Managing Director of national franchise Daisy First Aid.
Stacey knows what it takes to sell franchises in different ways. She has succsefully launched many courses and memberships herself, as well as selling services that are always on sale (evergreen).
As a specialist in franchise recruitment and support strategy who is active in the industry herself, she trains from a place of experience in the current market and loves to share what is working for her and her clients.
The knowledge Stacey shares in this course is absolutely invaluable for any franchisor who is looking to refresh and upgrade their recruitment strategy right now.
